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Navigating the 
digital future of
HR and people


What’s the key to driving higher employee engagement and retention?

18 Apr 2024
HR Tech Seminar Theatre 3

According to McKinsey, 76% of consumers say they’re more likely to purchase from brands that personalise communications. It’s no surprise that the most successful consumer brands are activating customer data to deliver timely and personalised messages at key moments, leading to higher customer engagement, advocacy, and brand loyalty. 
Unfortunately, when we enter the workplace, our experience is quite different. Employees continue to struggle because of a lack of relevant and personalised communication at key moments along the employee journey.
In this session, you will learn how to deliver a personalised experience for every employee, helping to drive higher levels of engagement and retention across your entire workforce. 

Alex Gorrie, GM - International - Firstup
Joe Marcin, CRO - Firstup