In today’s world of work, employees expect the same seamless, personalised experiences they receive as consumers. What if HR adopted the mindset of Marketing—leveraging AI, automation, and data-driven strategies to engage talent across the entire employee lifecycle?

This session explores the powerful synergies between employee experience (EX) and customer experience (CX), drawing inspiration from Marketing’s playbook. Just as marketers use lifecycle strategies to attract and retain customers, HR can apply similar approaches to engage employees, personalise learning, and enhance retention. From hyper-personalised onboarding journeys to AI-driven learning pathways, tailored rewards programmes and data-led employee retention strategies, we’ll discuss how a marketing-led approach to HR can elevate engagement, increase retention, and drive business success.

Key takeaways include:

• How lifecycle marketing principles can enhance the employee lifecycle
• The role of automation and AI in personalising employee interactions
• Lessons from customer engagement strategies to boost retention and performance
• How predictive analytics can help identify flight risks and enhance talent retention
• Using personalised benefits & rewards to create a more meaningful employee experience