Choose your own adventure: How London Gatwick reimagined career pathways to engage the modern workforce
30 Apr 2026
Keynote Theatre 1
There's a gap at the heart of most organisations. The digital experiences employees encounter at work are a world away from the ones they use at home. Nowhere is that gap more damaging than in career development, where clunky tools and linear thinking are quietly driving disengagement, missed potential, and avoidable turnover.
This session tells the story of how London Gatwick Airport decided to close that gap. Faced with a workforce that only saw career progression as a vertical climb, Gatwick reimagined what a career pathway could look and feel like. The result was an immersive, interactive experience that invited employees to explore, not just advance.
This session will explore:
- Why traditional career pathway tools fail to engage modern workforces and what to do differently
- How Gatwick used experience design to shift how employees think about career growth
- A practical framework for building career experiences your people will actually want to return to
)
)
)
)
)
)
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
)