In an AI-driven world, HR teams have more data than ever but less clarity on how to use it to influence decisions. This session explores why storytelling is now the critical skill behind effective people analytics. Using practical HR examples, it shows how to turn metrics into narratives leaders act on by framing insights around business priorities, designing visuals that surface meaning rather than noise, and humanising data with real employee stories. Attendees will learn how to answer the questions leaders actually care about and overcome common executive objections. Because data alone doesn’t persuade. Stories do.