Right at the heart of the Innovation Hub is the Start-Up Zone, where budding businesses show off their shiny new solutions. And every year, each one has the opportunity to enter our Start-Up Showdown! This competition allows our Start-Ups to take the spotlight and show us what they're made of.
In 2025, the Start-Ups pitched to our judges in the Innovation Hub in a series of heats. The winner of each heat then went on to compete in the final in Keynote Theatre 2.
It was a tough decision between the finalists – Cruit, Hoogly and WorkFlex, but in the end only one could come out on top...
Hoogly!
If you're a start-up in HR & recruitment technology, launching your new tech in the UK market, we'd love to hear from you!
There's always room in our Start-Up Zone for fresh tech and fresher ideas. If that sounds like you, why not get in touch with our team today?
A place in the Start-Up Zone comes with the opportunity to compete in the Start-Up Showdown, where you can demonstrate what your business offers to our panel of judges.
Win the compeition and you'll receive a free stand at HR Technologies UK 2026!
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